Growth Reimagined: a regional Creative Economy snapshot

Growth Reimagined offered a unique opportunity to experience the vibrant and rapidly evolving creative scene of the Western Balkans at its best, with Kotor serving as a vibrant hub for exchange and collaboration.

A panel of three people on a stage at the Growth Reimagined conference
Image: Balsa Rakocevic

In partnership with CIM Forum and BEYOND Studio, the British Council presented a one-and-a-half-day programme on the creative economy as part of CIM Forum 2025, in Kotor back in May 2025. We brought together over 70 policymakers and creative leaders from more than 15 countries, creating space for new ideas, stronger networks and shared regional–UK perspectives

The creative industries play a crucial role in generating employment, attracting investment, and increasing exports, while also contributing to place-based regeneration and the preservation of cultural heritage. By convening voices from across the Western Balkans and Wider Europe region including Albania, Armenia, Azerbaijan, Bosnia and Herzegovina, Kazakhstan, Kosovo, Montenegro, North Macedonia, Serbia, Turkey, Ukraine, and Uzbekistan alongside the UK, the event facilitated connections, encouraged cross-border exchange, and supported the sustainable growth of the creative industries.

Watch the full conference

The first day of the conference was fully livestreamed and you can access the insightful conversations exploring policy, innovation and the future of creative spaces, identifying shared priorities and long-term opportunities for deeper UK engagement across the Wider Europe creative economy.

Deeper dive with the speakers

In addition to the official programme, we had the opportunity to interview a handful of speakers to get their insights and expertise on specific topics:

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