Breaking boundaries in the Creative Economy at Pontignano 2025

The Pontignano Conference is a cornerstone of the UK–Italy bilateral relationship convening a select group of leaders from a range of sectors to foster dialogue between current and emerging leaders from both countries. 

Three conference delegates sitting as part of a circle at a British Council workshop
British Council

At the 2025 Pontignano conference, conversations under the theme of ‘Growth and Resilience’ reaffirmed how essential cross-sector exchange remains for tackling shared challenges and shaping creative futures.

The British Council led a workshop exploring how creative industries generate impact and sustainable growth while also tackling the challenges of an increasingly precarious gig economy. 

Watch what a select group of leaders in the industry have to say as they share their vision of the future of the Creative Economy under this year’s theme of 'Growth and Resilience'.

Deeper dive with the experts

As part of the conference, we had the opportunity to interview some of our closest partners and, leaders in the industry, to get their insights and expertise on specific topics:

For more insights on the creative economy, watch our video playlist: 

See also

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